The secret for a successful event is to have an event where you bring value to Mozilla while you also bring value to the participants that will attend/take part at your initiative. In that way you will have what is called an impactful event.
First questions to ask yourself when you’re coming up with an idea for an initiative/event
Example of a good event:
I have the idea to have a Rust event in my community. So I ask myself:
Example of not such a good event:
A Rep approached me to have an event for Webmaker
TIP: What should happen if I realise that my idea or the Rep’s idea is not really good? Don’t be discouraged! Rather, revisit together Mozilla’s goals and find something that will help Mozilla’s goals and meet your interests.
Once you have been able to answer the 3 first questions you need to define a goal for your event. Remember your goal must be clear and to the point.
It is important to comment that goals are different to metrics - Metrics are the tools we use to measure the success and that will be based on the objectives and strategy defined on the planning document. Metrics are quantitative in general, while Goals are qualitative by norm.
For example a good metrics on the Rust example might be:
Important: Showcase how you’re measuring your metrics. On the Rust example, how do you know you brought 3 more contributors? Maybe you brought more, maybe you brought less. So once you’ve set a metric also have a way to measure it.
Pro tip: Don’t try to over estimate once you’ve set your metrics. Try to be practical and use your experience on what logical metrics are. Remember, the goal is to have a qualitative impactful initiative, so don’t focus on dazzling the numbers.
For a successful initiative you will need an up to date content that is going to be interesting to your audience.
Think of the following questions:
Pro tip: You don’t know something? Ask around :) If you’re not sure about something, or if you’re not specialised on the subject your local Rep is going to talk to, ask your fellow Mozillians to learn more. In that way you will be able to give better advices to the Rep who is seeking your help and you will also learn something new.
As a Resources Rep you will need to build the agenda for your event or help building the agenda for the Rep that has asked your help.
Here are some tips for you: